Control is the director — they bring the strategy and vision and desire certainty.
Understanding the Control Style
Named because: They often take control — or, if they are not in control, they are busy figuring out how to get in control. In a car, they are the steering wheel.
Communication style: Direct, “tell it like it is.”
How to talk to them: Be clear, specific, and brief, but do not oversimplify.
How they operate under pressure: A Control is primarily concerned about already knowing. Their survival conversation is, “If others know that I don’t know, I will die.”
Primary business concerns: Their own image and being right.
In a first meeting: Get a Control talking about their big picture.
Building trust: It is most important to understand their vision and align your projects with their strategy for the future.
Theme: Notice my accomplishments. I measure my worth by results and my track record.
Make good: Orchestrators, surgeons, strategists, conductors, directors, CEOs, and consultants.
Popular examples of people and characters: Bill Gates, Meryl Streep, Elon Musk, Madonna, Michael Jordan, Arnold Schwarzenegger, Princess (General) Leia, Jerry Seinfeld, Margaret Thatcher, John Lennon, Hillary Clinton, Winston Churchill, Batman, Iron Man, Darth Vader, Han Solo, Albus Dumbledore, Lord Voldemort, Oprah Winfrey, Heidi Klum, J.K. Rowling, both Cersei and Tywin Lannister in Game of Thrones, Queen Charlotte in Bridgerton, and most kings in the movies.
Descriptives: Cavalier, logical, focused, driven, purposeful, decisive, commanding, willful, self-controlled, independent, dominant, blunt, aggressive, businesslike, structured, inventive, conceptual, ingenious, and principled.
For a full-length description of the Control Style and suggestions for working with other styles, please see Market Force: The Invisible Game.
What do Controls often say?
“Do it now!”
“Get to the point.”
Pet peeve
Stupid people.
Say things like:
“Shut up, I’m thinking!” Or, “You should ...”
How can Market Force help you achieve your next level of performance?
How can you refine and articulate your vision or strategy?
How can you convey your strategy so your colleagues and clients are eager to take action on it?
How can you more effectively lead your team?
Are you looking to get into a leadership position?
Are you looking to improve recruiting to bring the right people to your team?
Agree? Disagree? Let’s talk.
One thing is certain: There’s a lot of room for debate.
You took the Styles Indicator test to give you insights that will help you accomplish something big, and get to a level beyond where you are right now.
If that describes you, you’re in the right place.
Send me an email and let’s talk through your results. We can also discuss business challenges you face. Our initial consultation is free and will help you evaluate whether personal coaching could accelerate your goals. 1
Craig Robbins, founder,
Next Level Business Coaching
INSIGHTS FROM THE BOOK
What do your clients want to hear, see, and experience?
What you want to see and experience in a business conversation is different from what others might want. Each Style has different needs and expectations; the winning presenter and most valued partner will adapt to their audience seamlessly.
In this chart, take a look at what different Styles want:
Which book should you start with?
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Market Force: The Invisible Game
Start your learning here. This book will help you identify and eliminate the ineffective habits that stand in your way of the next level of performance.
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Market Force: The Next Level
Now apply Market Force principles to leadership and team dynamics. This book helps individuals and interdependent teams accelerate projects and accomplishment.
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Market Force: The Workbook
Get all the maps and concepts in one place, with streamlined explanations. Plus, a deeper dive on habits and room for you to record your reflections. Get assignments to practice applying each concept.
WHAT’S INSIDE
Market Force: The Invisible Game
Market Force: The Invisible Game is focused on identifying and eliminating the ineffective habits that stand in your way of the next level of performance.
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There’s an invisible game happening around us: a game for identity. We’re all playing it, yet few people know the rules.
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Learn the rules that increase your identity in your market, and the four key moves that support choice and accelerate prosperity.
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Distinctions help us see what’s happening more clearly, giving us an advantage to respond and insight into why we often stumble on the same problems.
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Market Force enables the market to choose what you offer, while Brute Force doesn’t allow for choice, saps energy, and ultimately creates poverty.
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Get ready to get uncomfortable. Learning takes us out of our comfort zone, and many avoid the risk of change, only to be surpassed by innovation.
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Dive deep to discover your ineffective, unconscious habits. Stop doing them to create space for new habits to achieve your next level of success.
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We habitually assign trust inaccurately: based on competence or sincerity. However, accountability is the most reliable way to build or assess trust.
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